Plot executed both product and editorial photography for Health Hut, a Canadian retailer renowned for its thoughtfully sourced, high-integrity skincare, body, and lifestyle products. The art direction, driven by Health Hut's brand ethos, highlights quality of the products while emphasizing their commitment to sustainability and wellness. Additionally, Plot captured a curated selection of third-party retail items, showcasing not only Health Hut's own brand but also select high-quality partner products they stock.
Creative Direction
Art Direction
Photography
Post-Production
Health Hut: F/W ‘24
Creative Direction
Art Direction
Photography
Post-Production
Plot executed both product and editorial photography for Health Hut, a Canadian retailer renowned for its thoughtfully sourced, high-integrity skincare, body, and lifestyle products. The art direction, driven by Health Hut's brand ethos, highlights quality of the products while emphasizing their commitment to sustainability and wellness. Additionally, Plot captured a curated selection of third-party retail items, showcasing not only Health Hut's own brand but also select high-quality partner products they stock.