Stella Artois: The Perfect Serve

Stella Artois deepened its commitment to tennis with the launch of the Perfect Serve concept, enlisting Frances Tiafoe as the face of the campaign. Plot played a pivotal role in shaping the content strategy, focusing on showcasing Tiafoe’s dynamic playing style while reinforcing the brand’s core values of precision, craftsmanship, and excellence – both on and off the court.

Plot designed and produced a diverse range of photography and video assets across three distinct court surfaces, ensuring maximum flexibility for global distribution. Each piece of content was designed to resonate with fans at key Grand Slam events – Roland-Garros, the US Open, and Wimbledon – while remaining adaptable for social and digital channels worldwide.

Concept Development
Storyboarding
Treatment & Script Writing
Full-Service Production
VIDEO Direction
Photography
Post-Production

The resulting assets were deployed globally, from King’s Cross in London to Madison Square Garden in New York, amplifying Stella Artois’ presence across social media, display ads, and digital platforms.

Plot worked closely with Stella Artois to ensure that the campaign’s visual identity and messaging were aligned with the brand’s premium reputation, while leveraging Tiafoe’s star power to engage new audiences across key tennis markets.