Stella Artois: The Perfect Serve
Plot designed and produced a diverse range of photography and video assets across three distinct court surfaces, ensuring maximum flexibility for global distribution. Each piece of content was designed to resonate with fans at key Grand Slam events – Roland-Garros, the US Open, and Wimbledon – while remaining adaptable for social and digital channels worldwide.
- Concept Development
- Storyboarding
- Treatment & Script Writing
- Full-Service Production
- VIDEO Direction
- Photography
- Post-Production
The resulting assets were deployed globally, from King’s Cross in London to Madison Square Garden in New York, amplifying Stella Artois’ presence across social media, display ads, and digital platforms.
Plot worked closely with Stella Artois to ensure that the campaign’s visual identity and messaging were aligned with the brand’s premium reputation, while leveraging Tiafoe’s star power to engage new audiences across key tennis markets.
Plot worked closely with Stella Artois to ensure that the campaign’s visual identity and messaging were aligned with the brand’s premium reputation, while leveraging Tiafoe’s star power to engage new audiences across key tennis markets.