Stella Artois:
The Perfect Serve

with Maria Sharapova

Introducing Maria Sharapova as Stella’s newest global ambassador, Plot collaborated with Stella Artois and GUT Miami to extend The Perfect Serve platform. We created a versatile library – key visuals, a TVC, OLVs, social cutdowns, and product imagery – built to flex across the tennis calendar and markets worldwide. The partnership and campaign were announced globally in May 2025.

Campaign Strategy & Development
Art Direction
Storyboarding
Treatment & Script Writing
Full-Service Production
Video Direction
Photography
Post-Production

The creative draws clean parallels between Sharapova’s ritual of precision and Stella’s iconic pour, reinforcing brand values of craft and excellence while staying nimble for event moments around the majors.

Stella Artois: The Perfect Serve

with Maria Sharapova

Stella Artois:
The Perfect Serve