Stella Artois: Wimbledon
Collaborating with the Global Brand Director, Global Content & Production Director and global sports agency, Octagon, Plot conceptualized a suite of creative solutions tailored to Stella Artois’ objectives. This included integrating core ambassadors such as Maria Sharapova, David Beckham, and Frances Tiafoe into content strategies that resonated across platforms.
- Concept Development
- Full-Service Production
- Video Direction
- Post-Production
- VFX
Inspired by Wimbledon’s famously unpredictable weather, “When It Rains, We Pour” transformed rain delays into an opportunity to connect with audiences. By displaying the message on court covers and offering free pints during pauses in play, Stella Artois not only hacked a typically frustrating moment but also deepened its association with the tournament’s unique culture.
Two decades ago, history was made on the iconic grass courts of Wimbledon. Maria Sharapova’s victory defined an era, a moment etched in tennis greatness. Stella Artois celebrated her skill, passion, and unforgettable triumph that had fans on the edge of their seats.