Oreo: Stay Playful

Plot partnered with OREO to make hockey more accessible to youth across Canada through the Stay Playful For All initiative. In collaboration with NHLPA Goals & Dreams, OREO is donating $200,000 in equipment to eliminate barriers like high costs and limited ice time, ensuring more kids can experience the joy of hockey.

Concept Development
Full-Service Production
Video Direction
Illustration & Animation
Post-Production

The campaign brought hockey stars like Quinn Hughes, Zach Hyman, William Nylander, Nick Suzuki, Sarah Nurse, and Marie-Philip Poulin on board as ambassadors. They shared personal stories and surprised youth teams to kick off the program.

Versatile photo and video content was created for retail, digital, and social platforms, capturing candid interviews and on-ice skills, all paired with playful animations that brought the athletes' authentic stories to life while highlighting the fun of the game.