Oreo: Stay Playful
- Concept Development
- Full-Service Production
- Video Direction
- Illustration & Animation
- Post-Production
The campaign brought hockey stars like Quinn Hughes, Zach Hyman, William Nylander, Nick Suzuki, Sarah Nurse, and Marie-Philip Poulin on board as ambassadors. They shared personal stories and surprised youth teams to kick off the program.
Versatile photo and video content was created for retail, digital, and social platforms, capturing candid interviews and on-ice skills, all paired with playful animations that brought the athletes' authentic stories to life while highlighting the fun of the game.