New Phaaze

New Phaaze, an Atlanta-based record label launched by SadBoi's management team, embraces a minimalist and enigmatic visual identity. Its branding employs a monochromatic palette, ensuring a timeless aesthetic that resonates across content-rich applications, from digital environments to posters and social media.

BRAND IDENTITY

The identity draws inspiration from the phases of the moon, symbolizing transformation and foreshadowing. By defining a grounded yet current verbal and visual language, New Phaaze positions itself as a label that embraces innovation and cultural depth, while maintaining an esoteric appeal.