With Chlorine, Justin Nozuka embraced a new sonic direction, weaving alternative influences into his signature storytelling. Plot developed the full-scale visual campaign, shaping a cohesive identity across music videos, album packaging, promotional materials, and photography. The visuals reinforce Chlorine’s atmosphere – both familiar and distorted, like recalling a summer that may never have existed quite as we remember. Creative direction by sister company What I Like Studio.
