New Phaaze

Plot designed the visual identity for New Phaaze, an Atlanta-based record label, reflecting its minimalist and enigmatic ethos. The monochromatic palette ensures a timeless aesthetic, resonating across diverse platforms, from digital to print materials like posters and social media.

Inspired by the phases of the moon, the identity symbolizes transformation and foreshadowing. By establishing a grounded yet modern visual and verbal language, New Phaaze positions itself as a label that embraces both innovation and cultural depth, maintaining a distinct, esoteric appeal.

Research & Strategy
Copywriting
Brand Identity
Art Direction
Digital Design
Print & Editorial
Wayfinding