Tamale marks a pivotal moment in Daniela Andrade’s evolution from YouTube cover artist to original R&B voice. Rooted in self-discovery, the album blends personal and cultural narratives, reflecting on identity, heritage, and artistic growth. Plot developed a refined visual identity that mirrored this transformation – balancing maturity with authenticity. The campaign spanned design, album packaging, visualizers, and promotional materials, reinforcing the depth and intimacy of Tamale’s storytelling. Creative direction by sister company What I Like Studio.
