Toronto Star:
Finishing Sentences

As part of their partnership with Google, Plot produced Finishing Sentences, a digital content series for the Toronto Star. The concise vignettes highlighted both Champion and Challenger perspectives, offering a glimpse into the "stories behind the story" across key sections of the newspaper.

Each vignette was crafted to stand alone or seamlessly combine into a hero video, with carefully crafted visual and audio cues emphasizing the dual perspectives. This approach brought a fresh lens to the Toronto Star’s storytelling, showcasing the nuance and complexity behind its reporting.

Concept Development
Art Direction
Storyboarding
Treatment & Script Writing
Full-Service Production
Video Direction
Post-Production

Toronto Star: Finishing Sentences

Toronto Star:
Finishing Sentences