For Aisl’s S/S ’25 collection, Plot partnered with the upstart label to tell a simple truth: love speaks many languages. Directed by Jimmy Vi, the campaign centers on a hero :60 and a series of shorts exploring love’s facets – familial, platonic, romantic, and the self. Intimate blocking, close contact, and textured sound design turn ordinary moments into charged memories, while a restrained palette and natural light keep the focus on feeling over fashion. The line that threads it together: “Love boldly, and let it guide you back to the purest version of yourself.” The deliverables were built for social first, with editorial cuts and stills that expand into lookbook and retail touchpoints.
