Plot Corp. crafted the identity for Paquin Entertainment Group’s Artist Management division, 2:42. Inspired by the debate over the "perfect length of the perfect song," the brand was rooted in its musical heritage. The approach seamlessly integrated musical notation into the logo and drew from sheet music motifs across advertising materials, creating a resonant and cohesive brand narrative.
Research & Strategy
Brand Identity
Art Direction
Animation
Digital Design
Print & Editorial
242
Management
Research & Strategy
Brand Identity
Art Direction
Animation
Digital Design
Print & Editorial
Plot Corp. crafted the identity for Paquin Entertainment Group’s Artist Management division, 2:42. Inspired by the debate over the "perfect length of the perfect song," the brand was rooted in its musical heritage. The approach seamlessly integrated musical notation into the logo and drew from sheet music motifs across advertising materials, creating a resonant and cohesive brand narrative.
